Retinol (a derivative of Vitamin A) gets your skin renewed, from within! It helps boost collagen (a protein formed naturally in our skin) production & increases the rate of skin cell turnover. This 1% Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness, while helping the skin look smoother and firmer. Who’s it for? Start using it in your late 20s to help keep fine lines & wrinkles at bay! Real people. Real results. The Plum consumer panel reported – 38% visible reduction in fine lines* ; 88% users reported skin firmness*; 93% reported smooth, supple & visibly radiant skin*; 9/10 reported a visible difference in skin within 4 weeks* *6 week self-assessment study by the plum previews panel NOTE : This product does not contain salicylic acid